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Research Portfolio
Red Bull Drink Packets Research
Calypso Consulting Competition
Red Bull Drink Packets Research
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- Red Bull Power packet with text Red Bull Drink Packets
- Red Bull marketing research survey flyer with QR code to start.
- Red Bull marketing research executive summary slide
- Presentation slide: Red Bull problem statement and objectives
- Red Bull Research Methodology Overview slide
- Red Bull quantitative research methodology overview
- T-Test findings on caffeine consumption: not statistically significant.
- Chi-Square Test for Red Bull: not statistically significant
- Linear regression: No significant link to Red Bull drink mix.
- Key Findings: Linear Regression Pt. 2, Red Bull drink mix research
- Red Bull Promotion Recommendations slide showing extreme sports marketing
- Distribution recommendations: in-person purchasing, Walgreens, Sendiks
- Red Bull target market strategy for college students
- Red Bull product and price recommendations with cans
- Red Bull logo with proposed marketing research changes
- Red Bull logo, conclusion on drink packets for students.
Calypso Consulting Competition
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- CALYPSO CONSULTING ANALYSIS with Calypso drinks and beach scenes
- Agenda: Personas, Content/Planning, Influencer Strategy
- Persona #2: James Brown
- Marketing persona profile for Emily Smith
- Competitor analysis chart for Snapple, Minute Maid, and Calypso
- Content theme overview with seasonal, UGC, interactive, and recipe examples.
- February planning strategy calendar
- Planning strategy with daily lemonade flavors, March 3-14
- Marketing research table: Current and added social media marketing KPIs for Calypso.
- INFLUENCER STRATEGY text, collage of influencers, social media logos
- Two influencer selections: a woman and a basketball player
- Calypso Lemonade Influencer Identification Process
- THANK YOU. Tropical beach and drink collage.
- Marketing research table: reasons for trial and purchase
- Demographic breakdown of Calypso buyers by location
- Table comparing purchase drivers for Calypso and Lemonade buyers
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