Jaren WilsonAdvertising/Marketing Strategist
Advertising/Marketing Strategist • Marquette Athletics Intern • BVK Media Intern • PR Freelance
I connect audience research with campaign strategy, graphics, and public relations. My experience spans agency media at BVK, Division I athletics content at Marquette, and nonprofit PR.
Moms Mental Health Initiative implemented three of my social audit recommendations at BVK. Teens Grow Greens hired me back for paid freelance media relations, and Ocean City, Maryland published a travel post I drafted.
I earned my advertising degree with a minor in Marketing at Marquette University. I'm seeking entry-level opportunities across strategy, marketing, research, media planning, PR, and creative content.
WHERE I'VE WORKED
My experience spans agency media, nonprofit PR, Division I athletics, campus program support, and advertising coursework.
Media Intern
I worked across paid media, social media, and earned media and PR. I audited social media for four nonprofit clients, benchmarked four peer nonprofits, presented recommendations to client teams, built Future Urban Leaders PR materials, drafted an Ocean City, Maryland travel post that was published on ococean.com, and completed a Michigan State University competitive media market analysis using Nielsen ad spend data.
Marketing and Digital Intern
I designed graphics for men's basketball, women's basketball, volleyball, lacrosse, and track and field. I captured photo and video at more than 100 games and events, posted more than 100 uploads to the @muathletics Instagram account with 15,000 followers, produced marketing table rosters for women's basketball games, and supported game day operations from setup through in game marketing to breakdown.
Office Assistant and Social Media Intern
I designed the program's new logo, created Facebook content, produced outreach materials used by counselors on high school recruitment visits, prepared materials for staff meetings, maintained program files and participant records, and served as first point of contact for students, parents, and counselors.
B.A. Advertising/Minor Marketing
I earned a B.A. in Advertising with a minor in Marketing, graduating Magna Cum Laude. My coursework combined consumer insight and strategy, marketing and communication research, statistics, media strategy, digital marketing, and social media analytics with copywriting, design, and media production. I also studied PR, account management, campaign development, retail and channel strategy, sports marketing and promotion, professional selling, and ethics.
