Jaren Wilson
Advertising and Marketing Student
Advertising/Marketing Strategist • Marquette Athletics Intern • BVK Media Intern • PR Freelance
About Me
My name is Jaren Wilson, and I’m an advertising and marketing student at Marquette University, where I’m honing my passion for blending creativity with consumer insights in advertising. Through my coursework in graphic design, media writing, and advertising principles, I’ve developed practical skills that I apply in my internship with Marquette Athletics, creating graphics and driving engagement for campus events. Looking ahead, I aspire to be a part of a marketing team where I can continue to shape innovative campaigns and connect with diverse audiences.
From a leading Milwaukee ad agency to Division I athletics with real‑world experience across the full marketing spectrum.
Experience
WHERE I'VE WORKED
BVK · Summer 2025 · Milwaukee, WI
Media Intern
Rotated across paid media, public relations, and social media teams at one of Milwaukee's leading advertising agencies. Developed media plans, assisted in campaign execution, drafted PR materials, and analyzed social media performance metrics to inform strategy.
Marquette University · 2022-2026 · Milwaukee, WI
B.S. Advertising/Minor Marketing
Pursuing a degree in Marketing at the Marquette University College of Business Administration. Coursework spans marketing channel strategy, omnichannel retail, organizational behavior, digital marketing, and consumer behavior.
Marquette Athletics · 2023-2026 · Milwaukee, WI
Social Media & Marketing
Created digital graphics to promote athletic events, conducted competitive research on peer institutions, and supported game-day operations from planning through execution. Captured photo and video content for social media, assisted with event setup and breakdown, and helped run in-game marketing initiatives.
Portfolio
This is the space to introduce your Projects section.
Give a brief overview of the types of projects featured below.
Strategy
Dive into strategy-driven campaigns that blend research, insight, and creative problem-solving. From a Party City campaign built on SWOT analysis and a new Party City Express service concept to a Trident Gum media plan grounded in MRI Simmons research and detailed buyer personas, these projects show how I turn data into clear positioning, targeted messaging, and engaging, results-focused ideas.
Graphics
Explore a collection of graphics and campaigns that highlight my skills in sports branding, social content, and multi-platform advertising. From Marquette Track & Field Instagram stories and senior spotlights to Trident Gum and V8+Energy campaigns, magazine layouts, and seasonal concepts, each project balances clear messaging, strong visuals, and brand consistency across digital and print.
Marketing Research
Dig into research-driven projects that connect data, audience insight, and content strategy. From a Red Bull drink packets study on college students’ habits and perceptions to a Calypso Consulting Competition content strategy where I led content and calendar planning, these projects show how I turn surveys and brand guidelines into clear recommendations, structured plans, and actionable marketing ideas.
Public Relations
Explore public relations work that blends media research, strategic messaging, and community impact. From supporting mission-driven clients at BVK with media lists, pitching calendars, and social audits to leading freelance PR for Teens Grow Greens’ Changemaker 2025 event, these projects highlight my experience in earned media outreach, audience engagement, and PR strategy for purpose-driven brands.