Trident Gum Media Plan

For this media plan, I conducted extensive research using MRI Simmons to gain insights into Trident Gum's primary users and its competitive landscape. I explored consumer behaviors, focusing on why people choose Trident Gum and what they value most in a gum. Additionally, I analyzed broader trends around gum consumption, such as motivations for chewing gum and key attributes that consumers prioritize.

Based on this research, I developed a detailed buyer persona representing Trident's target audience. I then created a campaign concept tailored to appeal to this persona, ensuring it aligned with the insights gathered. This media plan provides a strategic foundation for engaging Trident's audience and driving brand connection.