Red Bull Drink Packets Research

This project explored the market potential of Red Bull Energy Drink Packets among college students. Using surveys conducted at a university, the research focused on students’ purchasing habits, brand perceptions, and interest in a portable, mixable alternative to the traditional can. The findings highlighted Red Bull’s strong recognition and potential appeal within this demographic but also revealed limitations in sample size, geographic scope, and concerns around taste and usability. The project concluded with recommendations to refine research methods, expand sampling across campuses, and test targeted marketing strategies before pursuing a large-scale launch.