Calypso Consulting Competition

As part of a team selected to participate in the Calypso Consulting Competition, I served as the Content Lead, responsible for developing creative, brand-aligned content concepts and building a comprehensive content calendar. Our task was to craft a compelling and data-informed content strategy for Calypso, using their 2024 Brand Book to guide tone, voice, and visual identity.

This assignment challenged us to think strategically about Calypso’s existing content buckets while also proposing new, relevant ones that aligned with the brand’s identity and target audience. I collaborated closely with teammates in the roles of Influencer Lead, Persona Lead, and Planning Lead to ensure our strategy was cohesive across all touchpoints.

In addition to content ideation, I led the creation of a structured, week-by-week content calendar that mapped out social media activations, audience engagement tactics, and thematic storytelling opportunities tailored to Calypso’s platforms and consumer base.